Responsible outreach guide
Page updated August 28, 2026
Use this guide as an operational starting point for business-data research and outreach that respects recipients’ preferences.
1. Consent and identification
Be clear about who you are and why you are reaching out. Get permission when it is required.
What to do
- Identify your business and purpose early.
- Confirm consent requirements before sending marketing messages.
- Keep records of consent when applicable.
Source
FCC · TCPA guidance2. Opt-outs
Make it easy for people to opt out, then honor that choice promptly.
What to do
- Include an appropriate opt-out path.
- Process opt-out requests promptly.
- Do not contact suppressed recipients again.
3. Calling hours
Respect time restrictions and the recipient’s local time before calls or messages.
What to do
- Check the recipient’s local time before each attempt.
- Follow applicable federal and state time restrictions.
- Apply stricter limits when a jurisdiction requires them.
4. Data handling
Protect personal data and use it only for the purpose you explained.
What to do
- Collect only the data you need.
- Limit access and keep data secure.
- Remove data when it is no longer required.
Source
FTC · Data security5. Operator responsibility
GhostReach provides controls and workflow guidance; each operator remains responsible for its campaign and vendors.
What to do
- Review the law and policies that apply to your business and recipients.
- Use pacing, eligibility, blocklist, and sending-hour controls.
- Monitor results and stop activity when a compliance issue appears.
Source
FTC · Business guidance